BTS V topped the boy group's personal brand reputation in March...2nd place J-Hope and 3rd place Cha Eun-Woo.

 BTS V topped the boy group's personal brand reputation in March 2023 as a result of big data analysis.


The Korea Institute of Corporate Reputation extracted 17777,485 brand big data of 703 individuals from February 18, 2023 to March 18, 2023 and analyzed the brand reputation index with participation index, media index, communication index, and community index. Compared to 117,196,162 big data of boy group's personal brand reputation in February, it decreased by 8.04%.

BTS V


The brand reputation index is an indicator created through brand big data analysis by finding that consumers' online habits have a great influence on brand consumption. Through boy group personal brand reputation analysis, positive negative evaluation of boy group personal brands, media interest, and consumer interest and communication can be measured. Boy Group's personal brand reputation analysis also included a brand valuation analysis that measured brand influence and a qualitative evaluation of brand reputation monitors. The brand reputation analysis included recommended indicators as weights.


BTS V, BTS J-Hope, Astro Cha Eun-Woo, BTS Jimin, Wanna One Kang Daniel, Wanna One Kang Min-hyun, EXO Baekhyun, Winner Song Minho, Wanna One Park Jihoon, Big Bang G-Dragon, Big Bang Tae Yang, BTS Suga, BTS RM, SEVENTEEN Hoshi, BTS Jungkook, SHINee Key, SEVENTEEN DK, Wanna One Kim Jae-hwan, THE BOYZ Juyeon, BTS Jin, Kyuhyun, EXO, NCT's SUHO, NCT's by, NCT's Minwoo.


The BTS V brand, which ranked first in the boy group's personal brand reputation, was analyzed as the brand reputation index 4,875,543 as the participation index 985,582 media index 945,857 communication index 1,834,278 community index 1,109,826. Compared to the brand reputation index of 3,530,702 in February, it rose 38.09%.


In second place, the J-Hope brand in BTS was analyzed as the brand reputation index 4,288,670, with the participation index 222,321 media index 515,778 communication index 1,585,093 community index 1,965,478. Compared to the Brand Reputation Index of 1,776,417 in February, it rose 141.42%.


Third place, ASTRO's Cha Eun-woo brand was analyzed as the brand reputation index 4,250,124 as the participation index 1,673,056 media index 717,893 communication index 935,270 community index 923,905. Compared to the Brand Reputation Index of 6,171,832 in February, it fell 31.14%.


4th place, BTS's Jimin brand was analyzed as the brand reputation index 4,034,139 as the participation index 647,929 media index 613,050 communication index 1,375,960 community index 1,397,199. Compared to the brand reputation index of 6,121,650 in February, it fell 34.10%.


5th place, Wanna One's Kang Daniel brand was analyzed as the brand reputation index 3,784,328 as the participation index 937,346 media index 902,539 communication index 1,033,414 community index 911,028. Compared to the Brand Reputation Index of 4,102,572 in February, it fell by 7.76%.


Koo Chang-hwan, director of the Korea Institute of Corporate Reputation, said, "Boy Group's personal brand reputation, as a result of brand big data analysis in March 2023, the BTS V brand topped the list. According to the analysis of boy group's personal brand category, it decreased by 8.04% compared to 117,196,162 big data of boy group's personal brand in February. According to the detailed analysis, brand consumption fell 4.48%, brand issues fell 7.84%, brand communication fell 10.33%, and brand spread fell 7.76%.


In addition, "BTS V, who ranked No. 1 in the boy group's personal brand reputation in March 2023, showed high 'appear, play, participate' in link analysis, and 'Seojin's, Instagram, and Christmas Tree' were analyzed high in keyword analysis." In the positive negative ratio analysis, 89.27% of the positive ratio was analyzed. In February, BTS V increased 38.09% compared to boy group's personal brand reputation Big Data 3,530,702. According to the detailed analysis, brand consumption rose 150.19%, brand issues rose 150.59%, brand communication rose 36.30%, and brand spread fell 21.49%.

Comments

Post a Comment

Popular posts from this blog

BTS V, Unrivaled Visual..."ARMY's life stories have made me grow a lot".

Image
 The pictorial focused on capturing V's appealing eyes and playful charm at the same time. As it was the first step to announce the fact that he was called Celine Boy, a luxury brand, V also actively came up with ideas and led the atmosphere on the set. In a subsequent interview, V said about his recent appearance on tvN's entertainment show "Seojin's," "Isn't it a little different to see an entertainment program as a viewer?" and added, "But this time, I was able to decide to appear thanks to my close friends' reviews that it was fun." When asked about his newly discovered appearance through entertainment shows, he said, "I think my hands are a little fast," adding, "My body and words are slow, but I felt my hands were really fast doing the dishes." When asked about his continuous personal music work, V honestly said, "Greed seems to be the power to continue the work," adding, "It's really hard to...
Read more

Apink releases "SELF" mood film... "Vibrant energy & lovely smile."

Image
 The group Apink (Apink, Park Cho-rong, Yoon Bo-mi, Jung Eun-ji, Kim Nam-joo and Oh Ha-young) released group photos and mood films of their 10th mini album "SELF" on their official SNS on the 24th, drawing global fans' attention. In the released mood film, Apink members freely posed against the background of the Polaroid wall containing their images from their debut to now, catching the eye with their unique lively energy and friendly chemistry of 13 years. In particular, Apink's bright smile together exuded a lovely charm, making viewers smile together. Apink will make a comeback with its 10th mini-album "SELF" on April 5th to reveal Apink's original appearance and the presence of "my self." The new song "DND" is short for "Do Not Disturb," or "No Disturb," and contains "Apink's" hope message to imagine your own world without anyone interrupting. All talented producers, including Kwon Deok-geun, who ...
Read more

Future Boy, Tokyo Fan Meeting + Live Performance Successful

Image
 The group Future Boy (MIRAE/Lee Joon-hyuk, Rian, Yoo Do-hyun, Kael, Son Dong-pyo, Park Si-young, and Jang Yu-bin) completed the "2023 MIRAE TOKYO LIVE~7 Boys and 7 Stories~" held at Yamano Hall in Tokyo on the 23rd. They successfully completed their first live performance "MIRAE 2022 JAPAN LIVE [it's OURTURN]" in Osaka and Tokyo in December last year, and visited Japan again in three months to closely communicate with local fans. "2023 MIRAE TOKYO LIVE" was decorated with a special fan meeting in the first part and a live performance in the second part, and this performance proved the strong popularity of future boys in Japan as ticket sales took place quickly with the start of reservations. On this day, Mirae Boy led a heated response by communicating closely with local fans in Japanese, which became proficient at the special fan meeting. In addition to providing endless fun with various configurations with games and talks, it also planned high-touch...
Read more