BTS V topped the boy group's personal brand reputation in March...2nd place J-Hope and 3rd place Cha Eun-Woo.
BTS V topped the boy group's personal brand reputation in March 2023 as a result of big data analysis. The Korea Institute of Corporate Reputation extracted 17777,485 brand big data of 703 individuals from February 18, 2023 to March 18, 2023 and analyzed the brand reputation index with participation index, media index, communication index, and community index. Compared to 117,196,162 big data of boy group's personal brand reputation in February, it decreased by 8.04%. The brand reputation index is an indicator created through brand big data analysis by finding that consumers' online habits have a great influence on brand consumption. Through boy group personal brand reputation analysis, positive negative evaluation of boy group personal brands, media interest, and consumer interest and communication can be measured. Boy Group's personal brand reputation analysis also included a brand valuation analysis that measured brand influence and a qualitative evaluation of brand...